1) What the item is: Diego Maradona’s adidas home jersey at Argentinos Juniors (1979).
2) Marketing & branding history: Half a century ago, “Pelusa” made his first-team debut for “El Bicho” of La Paternal, 10 days before his 16th birthday. Three seasons later, already established as the country’s best footballer, Argentinos secured sponsorship from Austral Airlines so the star could remain at the club until 1981. This adidas shirt is among the most sought-after by collectors worldwide.
3) Key sporting fact: In 1979 Diego was the leading scorer in the Argentine tournament and won the Silver Olimpia award as the country’s best footballer.
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Claudio Destéfano (@claudio_destefano) is a journalist specializing in business, a networker and an expert in Sports Marketing. He is also the founder of TOP (Templo del Otro Partido), the Sports Marketing Museum.
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Images and text: Maximiliano López Arce (@mlopezarce), degree in Marketing, 9.86 grade average (Honors Diploma, UCES). Sports Journalist and Football Collector ⚽
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#MarketingDeportivo #Maradona #ArgentinosJuniors #adidas #MuseoTOP
